The foundation matching guide is out, swatched on twelve skin tones: read the kit guide of the month
Media kit

Partner with Gloss Report.

Audience, formats and rates for colour and fragrance brands who want to reach readers across the US who swatch before they buy.

01Audience · trailing 12 months

Who reads us

36.8KMonthly readers
10.7KNewsletter subscribers
61%Have returned a wrong shade
3:05Avg. time on story
02Net, per placement

Formats & rates

  1. Sponsored feature

    A long-form feature produced by our desk, with swatches shot by our photographer on at least six skin tones. Labelled as sponsored at the top of the page and sent to The Launch List.

    $2,300
  2. Homepage spotlight

    An editorial feature on the homepage, chosen by our editors for work we think readers should see. It is never conditional on buying anything and cannot be bought.

    Free
  3. Newsletter placement

    A dedicated module in The Launch List, sent every Tuesday to 10,700 subscribers with a 46 percent average open rate.

    $540
  4. Instagram or TikTok collaboration

    A co-authored post and story set on @glossreport, shot by our team on real skin and tagged as a paid partnership.

    $1,050
  5. Sponsored kit guide

    A step-by-step kit guide built around your category, written by our editors, labelled as sponsored and kept on the site.

    $3,000

All sponsored work is clearly labelled. Independent editorial coverage, the homepage spotlight included, is free, never conditional on buying anything, and cannot be bought. Every swatch on a sponsored page is shot by our photographer, not supplied by the brand. Rates are net, in US dollars, and materials are due 14 days before publication.

04Bookings

Reserve placements for the winter issue.

Heather Castellan, our partnerships editor, replies within two business days with availability, a tailored proposal and results from comparable campaigns.

Newsletter

The launch list.

The week's makeup and perfume launches, swatched and worn on real skin before we tell you which ones are worth buying.

Every Tuesday. No spam. Unsubscribe anytime. See our privacy policy.
Close-up portrait of a woman with dark hair and glossy lips beside a mirror
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