The foundation matching guide is out, swatched on twelve skin tones: read the kit guide of the month
Category

Clean beauty

What clean means on the label, and what it changes on skin.

19stories

The stories

Why creator fees matter for makeup and fragrance shoppers
Retail

Why creator fees matter for makeup and fragrance shoppers

Whitney Doyle · 3 min read
Victor Casale on doing beauty better without waste
Clean beauty · Interview

Victor Casale on doing beauty better without waste

Kendra Pruitt · 11 min read
Laney Crowell on glow that is clean and easy
Clean beauty · Interview

Laney Crowell on glow that is clean and easy

Kendra Pruitt · 11 min read
Wende Zomnir and the tubing mascara that survived surf
Clean beauty · Interview

Wende Zomnir and the tubing mascara that survived surf

Whitney Doyle · 12 min read
Four minerals and nothing to hide, with Kate O’Brien and quiet discipline
Clean beauty · Interview

Four minerals and nothing to hide, with Kate O’Brien and quiet discipline

Kendra Pruitt · 12 min read
Why growth oil trial results matter for careful shoppers
Ingredients

Why growth oil trial results matter for careful shoppers

Whitney Doyle · 3 min read
Sarah Biggers-Stewart on breathable coverage that respects breakout prone skin
Clean beauty · Interview

Sarah Biggers-Stewart on breathable coverage that respects breakout prone skin

Whitney Doyle · 14 min read
What Amy Liu learned from eczema
Clean beauty · Interview

What Amy Liu learned from eczema

Kendra Pruitt · 12 min read
U.S. supplement sales reached record high in 2025 on gummy growth
Market

U.S. supplement sales reached record high in 2025 on gummy growth

Whitney Doyle · 3 min read
What the wellness device rule changes for beauty buyers
Market

What the wellness device rule changes for beauty buyers

Heather Castellan · 3 min read
The case for quieter formulas that suit sensitive skin
Clean beauty · Essay

The case for quieter formulas that suit sensitive skin

Heather Castellan · 8 min read
Inside Au Naturale with Ashley Prange, the analyst who ground pigment
Clean beauty · Interview

Inside Au Naturale with Ashley Prange, the analyst who ground pigment

Kendra Pruitt · 13 min read
Creatine added lean tissue in 12-week midlife trial
Science

Creatine added lean tissue in 12-week midlife trial

Kendra Pruitt · 3 min read
Sephora paused new indie news, and Accelerate still leads
Retail

Sephora paused new indie news, and Accelerate still leads

Heather Castellan · 3 min read
Inside RMS Beauty with Rose-Marie Swift, keeping clean colour honest
Clean beauty · Interview

Inside RMS Beauty with Rose-Marie Swift, keeping clean colour honest

Kendra Pruitt · 12 min read
Inside Kjaer Weis with Kirsten Kjaer Weis, refillable luxury without compromise
Clean beauty · Interview

Inside Kjaer Weis with Kirsten Kjaer Weis, refillable luxury without compromise

Whitney Doyle · 12 min read
Why the new preservative label matters for makeup buyers
Ingredients

Why the new preservative label matters for makeup buyers

Kendra Pruitt · 3 min read
15 days and what adverse-event reporting requires
Regulation

15 days and what adverse-event reporting requires

Heather Castellan · 3 min read
Clean is a shorthand, not a safety grade
Clean beauty · Essay

Clean is a shorthand, not a safety grade

Whitney Doyle · 6 min read
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